Beyond the Pill Bottle: How Carelytics Transforms Medication Adherence
As MTM professionals, you witness frustrating situations everyday; patients who understand their medications and want to stay healthy, yet struggle to take their pills consistently. For years, healthcare has blamed forgetfulness. But the truth is far more nuanced—and that is where Carelytics changes everything.
The Carelytics Difference: Precision Adherence Support
Carelytics recognizes what MTM professionals have long known: adherence is not one-size-fits-all. Our platform identifies distinct adherence barriers—medication complacency, mistrust, prescription costs, schedule conflicts, and life challenges—then tailors interventions to each member's specific obstacle.
Five Core Capabilities That Amplify Your Expertise
1. Behavioral Segmentation at Scale
Carelytics uses predictive analytics to segment your patient panel by underlying behavioral barriers, not just medication class. You immediately identify which patients are complacent because they feel fine, which harbor medical mistrust, which are delaying refills due to cost, and which are overwhelmed by complexity. No more guesswork—every patient interaction is informed by data-driven insights.
2. Messages That Actually Resonate
Generic refill reminders are white noise. Carelytics delivers barrier-specific messages tested across health plans:
For complacent patients: "You feel fine because your medication is working. Missing doses risks complications you cannot feel coming—like stroke or kidney damage."
For medical mistrust: "Your medication is a tool, not a mandate. Try it for 30 days—you decide."
For cost concerns: "Switching to 90-day supplies saves you $240 yearly. See your exact savings here."
These precision-crafted messages are refined through machine learning to maximize engagement for each barrier type.
3. Friction Reduction in Tool Adoption
Patients believe automatic refills or text reminders would help—but never sign up. Carelytics eliminates friction through one-click enrollment links, in-pharmacy prompts, progressive enrollment starting with one medication, and integration with MTM workflows. When you recommend automatic refills, our platform sends an enrollment link via text within minutes.
4. Multi-Touch Campaign Orchestration
Behavior change requires persistence. Carelytics orchestrates multi-channel campaigns—direct mail with personalized savings, follow-up emails with one-click enrollment, and escalation to your MTM team only when high-value expertise is needed. This happens automatically following protocols you define.
5. Predictive Early Intervention
Our algorithms analyze refill patterns, demographics, and social determinants to flag at-risk members before non-adherence becomes entrenched. Instead of chasing patients in last quarter of the year, you intervene proactively. For teams managing large populations, this predictive prioritization allocates your time to members who benefit most from your expertise.
What This Means for Your Practice
Imagine a dashboard showing which 50 patients are most likely to become non-adherent this month, the specific barrier preventing each, which automated interventions are active, and which patients need your personal attention. This is what Carelytics delivers.
Our platform does not replace the pharmacist-patient relationship—it amplifies it. By automating routine adherence support, Carelytics frees you to focus on complex clinical decisions: managing polypharmacy, addressing drug interactions, counseling newly diagnosed patients, and building trust with skeptical members.
The Path Forward
For too long, MTM teams chose between scale and personalization. Carelytics eliminates this false choice. With behavioral segmentation, precision messaging, friction reduction, multi-touch orchestration, and predictive intervention, we deliver personalized adherence support at scale.
The question is not whether better adherence is achievable. The question is whether you are ready to implement the technology that makes it inevitable. Because your patients deserve more than reminders—they deserve a system designed around their unique barriers, motivations, and real-world challenges.
They deserve Carelytics, delivering the right message to members at the right time through multiple engagement channels.
Ready to modernize your MTM teams? Contact us.
